Services

We help frame the opportunity, identify the problems to solve and optimize the experience with your products and services.

UX Research

Design Research (UXR) is the foundation and the first step in a Service Design engagement. Design Research is the execution of activities to understand and build empathy for the people and processes involved in the use of products and services.

Many different types of research are used to investigate and develop an understanding of users, including Exploratory, Generative, and Evaluative research.

H&S has expertise in:

  • Ethnography & Contextual Inquiry

  • Diary Studies & Field Studies

  • In-depth interviews / Focus Groups / Surveys

  • Usability Testing & Experimentation

  • Synthesis / Analysis

  • Insights to Action

At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available.

At H&S, we can tailor an approach for your unique products and services that ultimately meet your customer’s needs and your business OKRs.

Design Strategy

Service Design is about creating experiences across a host of touchpoints and considering the entire ecosystem in which those services and touchpoints exist. This process hinges on a design strategy that takes into consideration People, product, place, process, and performance.

When designing for service, the following principles must be considered: human-centered, collaborative, prototype-driven, and iterative.

At H&S, our experience across every industry allows us to look at trends, use evidence, and craft a successful design strategy that helps you achieve customer success.

Example Deliverables:

  • Key Insights

  • Personas, Mindsets, Archetypes, & Segmentation

  • Journey Maps

  • Service Design Blueprints

  • Concepts and Prioritization

  • Prototypes & Testing Strategy

  • Future Vision

At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available.

Let’s meet to discuss your design strategy needs.

UX Design

User Experience (UX) Design is the process of creating products and services that provide meaningful and seamless user experiences. It involves understanding users' needs and behaviors through research and synthesis and then designing intuitive and enjoyable interfaces and interactions across a host of touchpoints. At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available. Our team has award-winning experience in UX design and can tailor an approach to your organization. Let’s meet!

Design Training

Our experts can help your team learn the principles, methods, and techniques of a design-driven, customer-centric product culture. We have learned and trained with The Silicon Valley Product Group (SVPG), the product operating model of successful brands. Schedule a call to discuss your organization's training needs today.

Design Workshops

At H&S, we offer hands-on workshops that provide an immersive journey through service design, product design, and design thinking. Your team will learn to tackle complex challenges with creativity and empathy. We tailor a particular agenda to build a collaborative and human-centered approach to business challenges and customer experience (CX) in your environment. Reach out today to schedule a time to discuss your workshop needs. 

Elite Retreats

An exclusive and tailored experience designed to foster collaboration among top executives and leaders. We offer many features to plan around and custom components to form curated sessions led by industry experts thought leaders, and seasoned professionals. These sessions aim to explore trends, best practices, and strategic insights relevant to your team and your business crafted to help you grow and meet your strategic goals. Inquire about custom retreat planning by sending an email to hello@heartsandsoulcollective.com.

Example Activities

  • Employee Mindsets

  • Synthesis

  • Journey Mapping

Three key aspects to successful products.

By considering desirability, viability, and feasibility at each process stage, design teams can reduce uncertainty and create technically feasible, financially viable products that are highly desirable to users.

Let’s work together.

Are you interested in working together? Please provide us with some basic information below, and we will contact you shortly.